Deprecated: Assigning the return value of new by reference is deprecated in /home2/user81/public_html/includes/joomla.php on line 829

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /home2/user81/public_html/includes/phpInputFilter/class.inputfilter.php on line 457

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /home2/user81/public_html/includes/phpInputFilter/class.inputfilter.php on line 459

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /home2/user81/public_html/includes/phpInputFilter/class.inputfilter.php on line 457

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /home2/user81/public_html/includes/phpInputFilter/class.inputfilter.php on line 459

Warning: Cannot modify header information - headers already sent by (output started at /home2/user81/public_html/includes/joomla.php:829) in /home2/user81/public_html/includes/joomla.php on line 697

Warning: Cannot modify header information - headers already sent by (output started at /home2/user81/public_html/includes/joomla.php:829) in /home2/user81/public_html/index.php on line 227

Warning: Cannot modify header information - headers already sent by (output started at /home2/user81/public_html/includes/joomla.php:829) in /home2/user81/public_html/index.php on line 228

Warning: Cannot modify header information - headers already sent by (output started at /home2/user81/public_html/includes/joomla.php:829) in /home2/user81/public_html/index.php on line 229

Warning: Cannot modify header information - headers already sent by (output started at /home2/user81/public_html/includes/joomla.php:829) in /home2/user81/public_html/index.php on line 230

Warning: Cannot modify header information - headers already sent by (output started at /home2/user81/public_html/includes/joomla.php:829) in /home2/user81/public_html/index.php on line 231

Deprecated: Function split() is deprecated in /home2/user81/public_html/templates/rt_versatility/index.php on line 3

Strict Standards: Non-static method mosCache::getCache() should not be called statically in /home2/user81/public_html/includes/frontend.php on line 205
Axios Business Consultants - Publicaciones
Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /home2/user81/public_html/includes/phpInputFilter/class.inputfilter.php on line 457

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /home2/user81/public_html/includes/phpInputFilter/class.inputfilter.php on line 459

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /home2/user81/public_html/includes/phpInputFilter/class.inputfilter.php on line 457

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /home2/user81/public_html/includes/phpInputFilter/class.inputfilter.php on line 459

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /home2/user81/public_html/includes/phpInputFilter/class.inputfilter.php on line 457

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /home2/user81/public_html/includes/phpInputFilter/class.inputfilter.php on line 459

Deprecated: Function split() is deprecated in /home2/user81/public_html/templates/rt_versatility/rt_splitmenu.php on line 47

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /home2/user81/public_html/includes/phpInputFilter/class.inputfilter.php on line 457

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /home2/user81/public_html/includes/phpInputFilter/class.inputfilter.php on line 459

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /home2/user81/public_html/includes/phpInputFilter/class.inputfilter.php on line 457

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /home2/user81/public_html/includes/phpInputFilter/class.inputfilter.php on line 459

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /home2/user81/public_html/includes/phpInputFilter/class.inputfilter.php on line 457

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /home2/user81/public_html/includes/phpInputFilter/class.inputfilter.php on line 459

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /home2/user81/public_html/includes/phpInputFilter/class.inputfilter.php on line 457

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /home2/user81/public_html/includes/phpInputFilter/class.inputfilter.php on line 459

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /home2/user81/public_html/includes/phpInputFilter/class.inputfilter.php on line 457

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /home2/user81/public_html/includes/phpInputFilter/class.inputfilter.php on line 459

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /home2/user81/public_html/includes/phpInputFilter/class.inputfilter.php on line 457

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /home2/user81/public_html/includes/phpInputFilter/class.inputfilter.php on line 459

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /home2/user81/public_html/includes/phpInputFilter/class.inputfilter.php on line 457

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /home2/user81/public_html/includes/phpInputFilter/class.inputfilter.php on line 459

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /home2/user81/public_html/includes/phpInputFilter/class.inputfilter.php on line 457

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /home2/user81/public_html/includes/phpInputFilter/class.inputfilter.php on line 459

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /home2/user81/public_html/includes/phpInputFilter/class.inputfilter.php on line 457

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /home2/user81/public_html/includes/phpInputFilter/class.inputfilter.php on line 459

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /home2/user81/public_html/includes/phpInputFilter/class.inputfilter.php on line 457

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /home2/user81/public_html/includes/phpInputFilter/class.inputfilter.php on line 459

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /home2/user81/public_html/includes/phpInputFilter/class.inputfilter.php on line 457

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /home2/user81/public_html/includes/phpInputFilter/class.inputfilter.php on line 459

Strict Standards: Non-static method mosCache::getCache() should not be called statically in /home2/user81/public_html/includes/frontend.php on line 132

Strict Standards: Non-static method modules_html::module2() should not be called statically in /home2/user81/public_html/includes/frontend.php on line 165

Strict Standards: Non-static method modules_html::modoutput_xhtml() should not be called statically in /home2/user81/public_html/includes/frontend.html.php on line 107

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /home2/user81/public_html/includes/phpInputFilter/class.inputfilter.php on line 457

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /home2/user81/public_html/includes/phpInputFilter/class.inputfilter.php on line 459

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /home2/user81/public_html/includes/phpInputFilter/class.inputfilter.php on line 457

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /home2/user81/public_html/includes/phpInputFilter/class.inputfilter.php on line 459

Deprecated: Function eregi() is deprecated in /home2/user81/public_html/includes/pathway.php on line 280

Deprecated: Function eregi() is deprecated in /home2/user81/public_html/includes/pathway.php on line 280

Deprecated: Function eregi() is deprecated in /home2/user81/public_html/includes/pathway.php on line 313
Inicio arrow Publicaciones arrow Construyendo la Propia Marca
Strict Standards: Non-static method mosMainFrame::sessionCookieName() should not be called statically in /home2/user81/public_html/includes/frontend.php on line 34

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /home2/user81/public_html/includes/phpInputFilter/class.inputfilter.php on line 457

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /home2/user81/public_html/includes/phpInputFilter/class.inputfilter.php on line 459

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /home2/user81/public_html/includes/phpInputFilter/class.inputfilter.php on line 457

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /home2/user81/public_html/includes/phpInputFilter/class.inputfilter.php on line 459

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /home2/user81/public_html/includes/phpInputFilter/class.inputfilter.php on line 457

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /home2/user81/public_html/includes/phpInputFilter/class.inputfilter.php on line 459

Strict Standards: Non-static method mosCache::getCache() should not be called statically in /home2/user81/public_html/components/com_content/content.php on line 36

Strict Standards: Non-static method mosHTML::makeOption() should not be called statically in /home2/user81/public_html/components/com_content/content.php on line 558

Strict Standards: Non-static method mosHTML::makeOption() should not be called statically in /home2/user81/public_html/components/com_content/content.php on line 559

Strict Standards: Non-static method mosHTML::makeOption() should not be called statically in /home2/user81/public_html/components/com_content/content.php on line 572

Strict Standards: Non-static method mosHTML::selectList() should not be called statically in /home2/user81/public_html/components/com_content/content.php on line 573

Strict Standards: Non-static method HTML_content::showContentList() should not be called statically in /home2/user81/public_html/components/com_content/content.php on line 588
Libro: Construyendo la Propia Marca - Marketing Personal para un Profesional (Granica-España)
libro mkt.pers.tapa.jpg

 

LIBRO: CONSTRUYENDO LA PROPIA MARCA - Marketing Personal para un profesional

AUTOR: MANUEL SCHNEER

Ediciones Granica - Colección Puente Aéreo - Año 2003

Barcelona - ESPAÑA   

 

¿Cómo se proyecta, diferencia y posiciona un profesional individual? Se trata de construir la propia marca como profesional, un elemento donde la persona es única y distintiva y donde lo que mejor sabe hacer la recorta con un perfil diferente del resto de los profesionales de su especialidad. Un planteamiento práctico y desafiante que permite a las personas construir una marca y perfil propios en contextos cambiantes y competitivos. 

 

El libro de Manuel Schneer toma a un profesional como persona que quiere desarrollar armónicamente tanto su proyecto personal como su proyecto profesional, confluyendo ambos en un proyecto de vida. En dicho desarrollo y más allá de los prejuicios, opiniones y actitudes que la gente pueda pretender o asumir, un profesional es un producto que se inserta en un mercado determinado, con ciertas condiciones y reglas de juego que hay que conocer.La persona constituye su propio "envase" y desarrolla su actividad en un contexto sumamente competitivo donde es imperativo diferenciarse y alejarse de la categoría de "commodity" (es decir, un producto indiscriminado y sin valor agregado). 

 

 

Indice temático:

 

1.        Entender los conceptos de marketing

2.        Entender los conceptos de marketing de servicios profesionales

3.        Proyecto personal y proyecto profesional

4.        Nuestro nombre como marca

5.        Entender el proceso de cambio

6.        El trabajo sobre las actitudes y los comportamientos: dichos y refranes

7.        Algunos ejemplos concretos

8.     El plan de marketing personal. Las herramientas

 


Strict Standards: Non-static method HTML_content::showTable() should not be called statically in /home2/user81/public_html/components/com_content/content.html.php on line 76

Deprecated: Function ereg() is deprecated in /home2/user81/public_html/includes/joomla.php on line 3631

Strict Standards: Non-static method HTML_content::_Itemid() should not be called statically in /home2/user81/public_html/components/com_content/content.html.php on line 278
Consultas
Strict Standards: Non-static method HTML_content::EditIcon() should not be called statically in /home2/user81/public_html/components/com_content/content.html.php on line 298

Strict Standards: Non-static method mosHTML::BackButton() should not be called statically in /home2/user81/public_html/components/com_content/content.html.php on line 115

Strict Standards: Non-static method mosCache::getCache() should not be called statically in /home2/user81/public_html/includes/frontend.php on line 132

Strict Standards: Non-static method mosCache::getCache() should not be called statically in /home2/user81/public_html/includes/frontend.php on line 132